The Jessica Simpson brand is American and feminine, forward but classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The brand is currently in 29 product categories with baby, home, tabletop, bath/window and pet to be the newest launches at retail in 2014.


Showroom35 launched Jessica Simpson handbags in 2007. The handbag collection quickly grew as one of the key categories of the brand and is now available in major department stores and specialty stores nationwide to a total of 834 doors.

In addition, Showoom35 launched the Jessica Simpson jewelry line in 2009, as a result of the success at retail the category experienced a rapid expansion and is currently in 828 doors nationwide.